I was born in Lebanon,spent my early years there before my parents and my younger brother 'Sevag' moved to Los Angeles. In there, I joined "Rose & Alex Pilibosl" Armenian School, eventually started studies in marketing. Later I got a software company 'Ultimate Solutions". In the beginning of 90s I met Daron and started the new born band, called it 'Soil'. later renamed it to 'System of a Down'. I has a Husky and I love New Zealand. I wanted to own large property as a studio to build over there but his intend was rejected in 2005, since New Zealand authorities saw there's no national use. Beside System Of A Down I have my own record label, Serjical Strike, in an effort to release music otherwise ignored by the mainstream. The first act on this new label was a side-project called "Serart" featuring me and famed world-musician Arto Tuncboyaciyan. My first poetry book 'Cool Gardens' was published by MTV Books and features artwork by fellow Angeleno, Sako Shahinian. As an outspoken musician, I have spoken out against violence and injustice abroad. On September 13, 2001, shortly after the attacks of September 11, 2001, I penned an essay, which I posted on the official System of a Down website, titled "Understanding Oil". Promptly removed by Sony, the essay was seen by many, still shaken by the attack, as justification for the terrorists' actions, though this wasn't what I was trying to put across. More recently, I have partnered with Tom Morello of Audioslave (formerly guitarist of Rage Against The Machine) to create Axis of Justice, an activist organization aimed at motivating youth interest in politics. On January 3, 2003, I and Tom led a protest march in Santa Monica, California handing out bagged lunches to the homeless in violation of a city ordinance that requires charitable organizations, while handing out food in public, to follow restaurant code. I'm also a vegetarian. I'm also currently working on efforts to make Turkey recognize the Armenian Genocide of 1989. I appeared on, and produced the 2005 release by Buckethead & Friends, "Enter the Chicken." under my music label and working on a solo album Elect The Dead. My new upcoming Solo Album had released on October 23rd 2007. The first single "Unthinking Majority" had digitally released on August 7th followed by another single , 'Empty Walls', that was released on October 15th.